On average, an individual spends 43,800 hours on social media in his whole life. It is an average number, increasing day by day, and you don’t know to what extent it goes on! Internet and Technology have become the dire need of the time, leading to the digitalization of the world. People are also engaged with their daily chores; therefore, they need some platform to relax and do some side tasks. The amount of time spent by people on social media can help sellers increase their selling rates. Some people find social commerce platforms quite beneficial, while others are not satisfied with them. If you are not familiar enough with Technology and the digital era, this article is for you. It will provide you a general overview of what is Social Commerce? What are Social Commerce Platforms? What is the significance of these Platforms nowadays? How can one manage side chores with a busy working schedule?
The integration of Social Platforms with e-commerce is termed social commerce these days. Although it has taken away the charm of shopping yet, it grabs the attention of many users towards the product tags, and the image contains a little ‘buy’ icon. In general, it means buying products via social media. This type of selling and purchasing is increasing daily, and it doesn’t seem like it will ever be stopped. According to a study, almost 67 percent of youngsters like to buy stuff online than from stores.
What are Social Commerce Platforms?
The Social Commerce Platform is a Social Media Platform on which any retailer can sell his good products to the users. Three big platforms are being used for e-commerce, i.e., Facebook, Instagram, and Pinterest. Through these platforms, people bring up their friends and family too in this online shopping of products. People are more interested in buying through social sites instead of other online ways. According to a reading, almost 30% of selling is done through such platforms. Furthermore, 80% of clients visit stores after watching the online content on these platforms.
Selling through Facebook, Instagram, and Pinterest
To know how selling and purchasing work through these platforms, let us go through the upcoming write-up!
Facebook used to be the most populated social platform; retailers create their online stores through Facebook or fan pages. The manager of this site uploads the photos and videos of the products in high definition that attract the users to buy their products.
Instagram is an emerging social platform that grabs it for more users. Here the sellers can create their business profile to share content with users through posts and stories. Almost 130 million users on this platform use it for shopping products.
Pinterest is another platform for selling products online here; the photos of the products are pinned. The user creates a business account, and then it is linked with the catalog. Almost 80% of people buy products using this platform.
The business owner pays to promote the page and get tagged. People can view these products worldwide through ads and tags, and users can buy products partly or wholly through these platforms.
Significance and Benefits
There are many reasons for which Social Commerce has gained massive importance in this digital era. Let us take a look over its significance and how it is beneficial for the people. It is a fact that shopping is a social activity, and when it comes to online shopping, one gets rid of many barriers like the lengthy checkout process, etc.
One can buy anything online no matter where you are at the home, office, or hotel. You have to click a few options, and you are halfway there. You add required products to your cart, and once you buy something online, your customer details get saved, so you can either pay through your bank account at the time or go for the cash on delivery option.
- It provides a high opportunity for the business owner to look up to many markets and advertise their products worldwide.
- Every latest and old product is available on the site and hence if you urgently need something you can avoid the fear of missing it out.
- The content of social media helps the retailer analyze the current trends, and it allows the retailer to meet the customer’s needs and demands along the time. The retailer is now able to provide the most desired products to the buyers.
- Marketing through social platforms has a new feature of tagging, which improves the quality of ads and promotion of the products.
- Customers can see the reviews and usage details of the products. It helps them to develop more interest in purchasing the products online.
- Some buyers are not interested in buying stuff online; these platforms provide them the content to review the new arrivals and then buy them from their nearest outlets.
Social Commerce is a trending way of buying products nowadays due to the Covid-19 situation. Lockdowns throughout the world have increased the worth of online shopping. Stores were closed, yet online marketing was at its best, providing home deliveries to the buyers. It keeps people up-to-date about the newest products on the market before it becomes a yesterday thing!