Lead generation is crucial for business success, and it turns out that posting ads is one of the most efficient ways of increasing traffic and generating leads. While the practice does provide an advantage, it is becoming increasingly riskier, so you can’t expect to have the best results if that’s the only method you use.
The internet is full of fake websites these days, and many of them use genuine brands to increase overall traffic. That means that if you place an ad on a phony website, hackers can steal your leads and damage your brand’s identity so badly that you might never recover. That’s why you should think about using ad verification proxies that act as a gateway between you and the internet.
What’s Ad Verification, and Why is it Important?
Ad verification is a crucial process that requires a third party that acts like quality insurance. In other words, you’ll need a third party to ensure that the ads you post are displayed on a real website, with content that correlates to your brand.
They check if your ads are placed correctly and if all potential clients can see them as expected. As a result, you won’t lose any ad funds, you won’t experience a drop in your ROI, and your ads will be able to generate leads more efficiently.
The process is a must because hackers found a way to use your ads to drive traffic to where they want, and away from your website. One small mistake is enough for them to steal your traffic and ruin your brand completely. That’s why you should always monitor where your ads are placed and how many prospects they provide.
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What are Proxies?
Proxies are intermediary servers that separate users from the websites they visit. In reality, they act as a filter and an extra layer of security that allows you to protect your information from hackers by keeping you in an internal network. So, every time you go online, your request is sent to the proxy server, which then reviews your request and provides you with the information you were looking for.
These servers act as a firewall between your computer and the rest of the internet. That gives them the power to filter content and even work around geographical restrictions, and parental blocks while providing you with total anonymity. That can help you bait hackers and make sure that the ad campaign data you get is accurate at all times.
What’s the Connection Between the Two?
You might be wondering how the two are related? Well, ad proxies can help you detect ad fraud, improve ad performance, and spy on your ad’s landing pages without anyone knowing. For everything to work correctly, you will need a strong proxy with a massive pool of IP addresses.
That’s absolutely critical because hackers who steal leads from your ads will try to stop you from blocking them out. They will try to block the IP addresses that use ad verification scripts, which means that you need a proxy with an unlimited number of addresses.
Proxies can help you get real organic traffic by using different IP addresses located all over the world. That’s why ad fraudsters won’t have a chance to pinpoint the source of the traffic that verifies your ads. If you want to know more about how proxies can help with ad verification, check out the Oxylabs website for more information.
What Proxies Work Best for This?
Ad fraud is a serious problem for many businesses in the past few years. By using proxies, you can place your ads anywhere you want, without giving away your identity.
That will not only protect your brand, but it will also help you improve your ad strategy and help you generate more leads. At the same time, you will get a list of suspicious websites you shouldn’t work with, and keep a close eye on every single campaign.
There are multiple types of proxies you can use for ad verification. They are:
- Data center proxies
- Rotating proxies
- Residential proxies
- Web scraping
- Real-time crawlers
- Premium proxies
All the options above provide certain benefits, but they also come with some drawbacks hackers will surely try to exploit. That’s why you should pick the best possible option, which is getting a real-time crawler.
Real-time crawlers allow you to get any information from popular search engines and websites without risking your identity. They collect all the information you required, and you get results in HTML or JSON formats.
You can use that to scan suspicious websites and block your ads from ever reaching them. Everything you do takes place on the same connection, allowing you to track your ads in real-time.
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Conclusion
Ad verification is crucial if you want to make sure that no one else is driving your traffic to their pages. Real-time crawlers are the best option because you can extract accurate information when you post an ad. You will be able to pinpoint a list of fake websites and prevent your ads from reaching them before it’s too late.
In practice, that will give you an edge over your competition by making sure that you receive all 100% of the original traffic generated by your ads. Just make sure that the proxies you select have the right IP addresses, speed, and bandwidth you need.
