What do the best brands have in common? Aside from an awesome logo, they all have a consistent visual identity. For branding inspiration, check out these ideas.
Are you feeling down in the dumps? Are you stuck trying to decide what your next big marketing idea is going to be?
If this is you, all you need is some branding inspiration. Everyone gets stuck sometimes. It’s just important to get back up.
So, keep reading to get some inspiration for your next project. One of these ideas is bound to set your imagination on fire.
1. Think About Colors
As a designer, marketer, or another creator, you may start the majority of your designs with a color scheme. Every brand should have a consistent color scheme that follows the brand through its products, its social media, and all other platforms.
We’re not suggesting that you stick with two colors for the rest of your life. However, we do recommend that you find the color palette that you want to create your brand’s image around. These colors will guide how your audience sees your company.
Bold colors show confidence. Soft colors show sophistication. Think about what you want to say about your company.
2. Think About Text
If you’ve noticed, the biggest brands also show a trend in their typography. Just like color, this is a visual element that customers will learn to associate with your brand.
Again, you don’t have to limit yourself here. However, we do suggest that the largest font remains somewhat the same from publication to publication.
This consistency includes social media posts, business cards, newsletters emails, and more. If you need some visual inspiration for different kinds of typography, check out these business card templates.
It’s surprising how McDonald’s is recognized by its large, arching letters or how Vera Wang is recognized for flowing cursive. Your company will too become more recognizable with a consistent typography type.
Now that you’ve decided on the colors and the typography of your project, let’s discuss the actual content of your next project.
3. Think About Intention
The intention of your posts should be clear to anyone viewing your publications. You should promote your brand, but you should also look towards being specific about what you want to promote within your brand.
Whether it’s a product, a service, or a blog post, you should fashion your content around making viewers excited for that content.
4. Think About the Future
Every post should include a call to action. This is the final plea at the end that sends viewers to buy a product, order a service, or simply go to your website.
Your future with your clients may depend on your call to action. This is what gets them excited about your brand and what it has to offer.
Sparking Your Branding Inspiration
We’re sure that these ideas to spark your branding inspiration have woken up your creative mind and gotten those gears turning again. If you’re not sure where to go from here, you should mess around with the ideas we’ve listed and see which ones could work for your project.
Take your time and don’t rush the creative process.