Investing in the right tools can greatly benefit a sales team. They let sales reps get more done, talk to more prospects, and make more sales. And when 54% of sales professionals say technology helps them achieve more, it makes sense to take a chance on sales tools yourself.
If you want your sales rep team to do great work, you must provide them with the right tools for the job. Below are five small business technology products worth providing to your team.
Customer Relationship Management (CRM)
Tracking potential and current leads is vital for your sales team. Sales reps need a way to store contacts, information about them, and where they are in the sales cycle.
A CRM application gives you this ability. You get a central application to store lead details and can customize your business workflow to manage people through your sales pipeline.
You’ll need to manage a lot of documents as a sales rep. You have product specifications, business information, pricing details, and much more. Additionally, you’ll need to collaborate with team members and clients through documents during your work duties.
Modern document management systems make this process easier. You can store documents on the cloud and manage everything remotely.
You don’t want your sales reps to always email and call leads manually. You may have a lot of people in the sales pipeline. If your team manually reaches out to each one, they may not have the time to get any work done.
Use email lists and other automated applications to do this for you. You’re able to schedule emails to go out at custom frequencies to keep moving prospects through the sales pipeline.
In some cases, you may know who you need to contact but have no way to reach them. You’re stuck trying to work your resources to find the necessary details.
But some tools make life easier. Contact-finding software will surface information about people online. You’ll learn someone’s email accounts and public phone numbers — allowing your sales reps to spend more time on the phone instead of playing detective.
With all the tools available today, maintaining things separately can become a burden. However, there are integration tools available that connect your systems together.
Take this article on dialers for SalesForce, for instance. You can connect a sales dialer to the SalesForce CRM software to integrate the two products. This integration removes friction for your sales team and helps them better track their work.
A Sales Rep Needs Tools for the Best Results
There is a lot of competition in the business world. Everyone has something to sell, so you need every advantage you can get to improve your chances of making more money.
You can give every sales rep this ability by giving them the business technology they need to get more done and serve potential leads better. Look more into the sales technology tools to see how they fit into your organization.
Do you want to learn more about generating more business leads? Check out the other marketing articles on the website to learn more.