The Importance of Photography in Real Estate

Across the US, around 6.5 million homes were sold in 2020. If you’re looking to sell your property soon, you might be wondering how to stand out in such a competitive industry.

Repainting your interiors and making much-needed repairs can help. And increasing your home’s curb appeal with a new front door or a tidy yard is always a smart move. But now that most buyers find their new home online, you should never underestimate the importance of photography in real estate.

Here are some key reasons why real estate photos are so crucial.

Provide an Excellent First Impression

We make snap decisions and judgments every day based on next to no information. If you want potential buyers to decide to visit your home over someone else’s, nothing makes an excellent first impression like professional home photography.

Real estate photo editors know exactly how to make your home look its best. From choosing the right angles and lenses to photography tips and lighting tricks, high-quality listing photography helps you appear more trustworthy and your home more desirable.

Appeal to a Wider Audience

Busy buyers won’t have time to look at every property that they might be considering. And especially not if the area they’re considering is a fair distance from where they live.

As any photography company will tell you, though, eye-catching real estate photos can often be more than enough to attract buyers from far and wide. People are also more likely to share good real estate photos on social media, expanding your potential audience even more.

Evoke Powerful Emotions

Showcasing your property with quality pictures helps paint a real picture of what it’s like to live in your home. This is key for buyers looking for the kinds of advantages your home offers, whether that’s a yard for their pets, a play area for their kids, amazing views, or a fully-equipped kitchen. Listing descriptions are useful but it’s the photos that evoke the emotional connection that’s often necessary for a sale.

Demand a Higher Sale Price

Thanks to the way professional photography boosts the apparent value of your home, there’s a good chance your home will sell for more. The sense of competition your photos inspire is likely to urge buyers to make an offer at the asking price or even above it. And, since eager buyers won’t want to wait around to negotiate, there’s a good chance that your home will also be off the market faster.