Nearly 70% of businesses struggle to generate leads. Meanwhile, 80% of the leads you do gather will never turn into sales. Without a strong lead generation strategy, you won’t get ahead of competitors.
Here are five easy marketing tricks you can use to get ahead of the competition. With these tips, you can upgrade your marketing strategy to become a successful business long-term.
Read on to learn more!
Research
Making assumptions about your customers could cost you, customers, in the future. Instead, gather research, including demo- and psychographic research like:
- Age
- Gender
- Location
- Career
- Income
- Buying behaviors
- Online behaviors
- Education
- Pain points
- Interests
- Hobbies
Separate your broad audience group into smaller buyer personas. Then, gather keyword research to determine how consumers find your business online. Create a list of long-tail keywords for your search engine marketing (SEM) efforts.
Research your competitors, too. Review their websites, social media accounts, and offerings. Researching your competitors can help you identify opportunities to get ahead.
As you begin generating leads, use a CRM to stay organized. Use a PIM to create an omnichannel commerce experience for customers. You can click for more information here.
Personalization
Gathering audience research can help you personalize your marketing strategy. Personalization will show consumers you care about their needs and struggles. You can become a go-to resource or solution to the problems they’re facing.
Personalize your marketing materials by offering helpful, actionable advice. Show consumers how you’re able to solve their problems.
Create location-specific content to appeal to nearby customers, too.
Upgrade Your Branding
To become a successful business, you need an eye-catching, distinct brand. Your small business brand should include your:
- Values
- Mission and vision statements
- Voice
- Tone
- Personality
- Imagery style
- Font styles
- Logo styles
- Color palette
Keep your branding consistent across all marketing channels. In time, awareness will grow into recognition. Consumers will begin remembering your brand when they need your products or services.
As part of your brand guidelines, consider your unique value proposition. What can you offer customers that they can’t find anywhere else? Your unique value will set you apart from competing brands.
Use Search Engine Marketing
Search engine marketing (SEM) can help you appear in front of consumers as they search for your products and services. Your SEM marketing strategy should include search engine optimization (SEO) and pay-per-click (PPC) advertising.
Optimize your blog content using your keyword research to appear for relevant searches. Claim and optimize your Google Business profile before asking customers to share their reviews. Create PPC ads using Facebook and Google Ads to generate more brand awareness and website traffic.
Track Trends
Once you use these business tips, keep track of the latest digital marketing trends. Tracking trends will keep your marketing strategy fresh and relevant. You can apply the latest trends before your competitors get the chance to show consumers you’re ahead of the curve.
Get Leagues Ahead: Use these Marketing Tricks Today
A strong marketing strategy can help you get ahead of competitors. Use these marketing tricks to gain an advantage. Keep your strategy fresh by applying the latest trends, too.
