If you’re a business on TikTok, then the chances are you’re looking for a way to promote your core product or service. There are lots of ways you can go about doing this, of course. TikTok, like any other social media platform, has plenty of business features that are intended to help businesses establish themselves, but it can be hard to know where to begin with these features, especially since TikTok’s audience is arguably so different from the “regular” social media crowd. Here’s how to promote your business and its product or service on TikTok.
Gather Followers
As a business, one of the most important things you can have when it comes to promoting yourself is a high follower count. It stands to reason, after all; the more followers you have, the more likely people are to see your content, and the more your business will imprint itself on their minds. Services like FreeTikFollowers can come in handy here; you can build up an organic following without having to wait a long time, which can boost your profile significantly. Followers will, of course, come with time, but the most important thing is that you make sure you’re maintaining a good follower count.
Use TikTok’s Promote Feature
In the TikTok app, there’s a feature called Promote, which will allow you to boost content and have it show up in more people’s For You feeds. Promote is akin to paid advertising campaigns on other social media platforms, and it’s essentially a business’s bread and butter when it comes to promoting themselves. It’s a more cost-effective promotional tactic than other advertising methods, according to TikTok, and it won’t have any kind of negative impact on videos you don’t promote, so pick your best TikTok content and consider promoting it.
Use TikTok’s ad Services
As well as Promote, there are also paid ad services you can use within TikTok. These include brand takeovers, hashtags, in-feed videos (in a similar way to the Promote feature), and lenses featuring your brand. These services tend to work better for larger brands, especially the brand takeover service, because they can be a little expensive. However, if you’re looking to promote your business, you won’t find a better method than using TikTok’s built-in ad services; after all, they integrate perfectly with the core TikTok app!
Work with Influencers
There’s a good reason that many businesses rely on influencer marketing to get them a higher profile on TikTok. This is a platform that’s much more about authenticity and organic, down-to-earth content than others are; TikTok users can sniff out inauthentic brand collaborations a mile away. Reaching out to influencers and getting them to promote your product is essential on TikTok, but you need to go about it carefully. Only choose influencers who will complement your brand and work well with you, and don’t just take the scattershot approach of aiming at any influencer and reaching out for a collaboration.
Create Content that Resonates
More than any other platform, TikTok is all about content. Since the For You feed is where many users are going to spend the majority of their time, content is what they’re going to be consuming, and that’s why you need to make sure that the content you’re creating as a business resonates with your customers. You can do this by seeking out trending topics on TikTok and trying to create content that fits into those topics, as well as looking out for what other brands and businesses are creating and learning from what works for them and what doesn’t.
Use Other Social Networks
It stands to reason that if you want to promote your content on TikTok, you should be using other social media services as well. This way, you can point users towards your TikTok profile, which will in turn help them to find you on TikTok (and on other social media services besides!). TikTok features a built-in way to integrate your profile with other networks, so make sure you’re making full use of that. Interconnectivity between social networks is a powerful way to build your profile and promote your business, so make sure you’re using it to its fullest.
Engage with Other Users
As a brand, people like to see you out there in the TikTok community, engaging with other users and building an organic profile for yourself. In the end, you’re a business, not a person, and so TikTok users will always be just a little wary of you, but you can use this to your advantage. Look at the way brands like the video game Fall Guys handle social media; they’re very casual and offhand with their content creation, so people don’t see them as a company, even though Mediatonic is a gaming studio. Get out there in the community and start interacting with other users!
Cross-Promote Content with Other Brands
Whoever said the world of business is inherently competitive wasn’t entirely wrong, but it’s misleading to think that businesses need to be in constant competition on social media. The fact is that every business is in a similar boat when it comes to promoting themselves and making sure people know about them, so why not reach out to other businesses and see if they want to cross-promote content or services with you?
Choosing complementary businesses could have a positive effect on both your sales and the sales of your collaborator, so in the right circumstances, doing this results in a win-win situation for both of you.
