Crowdfunding is being used by many companies and start-ups to raise money for their projects and get the word out to their potential customers. If you’re a self-published author, you should consider using crowdfunding as a way to finance your next project. Try to find the fastest growing fundraising site or a popular crowdfunding site as to make sure there are potential audience out there.
1. Give Back to Your Fans
Crowdfunding is a great way for an author to connect with your fans. Your fan base can connect with you through your crowdfunding platform and gain access to information about your new book.
Some authors have even allowed their fans to help in the creation of their work or given them a behind-the-scenes peek into their creative process.
2. Get Funding for Your Book
Many self-published authors pay thousands of dollars to get their books on the virtual bookstore shelf. If they also put out a paperback version of the book, then this price may increase.
Crowdfunding gives you the money you need to put out the best product possible. You can use these funds to edit the book, create a cover and do some initial marketing.
3. Get the Word Out About Your Book
Many people use social media to get people to their crowdfunding profile. Your fans can help in these efforts, by using their social media accounts to spread the word about your book.
As word spreads about your project on social media, you’ll get more views to your crowdfunding page. On your page, you can give a detailed description of your project. If you have social media share buttons on your page, then the people visiting your page can help get the word out to people who are interested in your project.
4. Gain New Fans
In every category of nonfiction and every genre of fiction, there are thousands of authors. This means as an author, even if you sell a fair number of books and have a large fan base, there may be many people who have never heard of you or your work.
During your crowdfunding campaign, you’ll market on social media platforms. This exposure can put your books in front of your target reader. Not only might this reader support your crowdfunding project, you may also increase the sales of your own book.
As an author, you can get the funds needed to create your book and increase your fan base. If you’re lucky, this campaign may also increase the sales of your current works.